The survey by link campaign allows you to target your audience in an environment they are most likely to be reached. You can distribute the survey in your customer emails, on social media, SMS, or even post it on your website. The received feedback will be collected in Retently.
One of the best practices of link survey usage is creating a link for your employees’ signatures so your customers can rate their experience with your company after interacting with it:
The Link Survey in a signature might be a great fit for some use cases, such as:
You’re trying not to be pushy or annoying;
In your business industry, the response rate to email surveys is generally low;
You want to diversify your survey channels.
However, there are a few things you should keep in mind while choosing this :
Your customers are more likely to rate you when something is missing from their experience rather than having neutral or positive feedback;
Since Link Survey requires customer verification, customers might drop down at this stage.