Email Digests
Alex Bitca avatar
Written by Alex Bitca
Updated over a week ago

Email Digests provide insightful reports on the dynamics of your main Customer Experience (CX) drivers, trends, and campaigns, sent to you weekly, monthly, or quarterly.

Customizing Your Digest Frequency

  • Access the Email Digests page in your account to adjust their delivery frequency.

  • Digest settings are profile-specific, ensuring your preferences won't impact other users on the same account.

Digest Contents: A Detailed Overview

1. Insights

This section requires either Topics or Trends data. If none is available, the section will not be included in the digest.

  • Automatically generated from overall digest data.

  • Offers up to three crucial, actionable insights to guide your business decisions.

2. Main CX Drivers

The "Main Positive & Negative Drivers" section requires topics data. This section will not be included if the Topics feature is unavailable in your subscription.

  • Monitor the evolution of your main positive and negative drivers (topics). Each driver's section includes a count of positive/negative mentions, sentiment dynamics, impact score, and the upcoming two drivers.

  • If a topic is both a main negative and positive driver, it's labeled as a polarizing driver.

  • Emerging drivers are highlighted based on mention count and increasing impact score. These are potential candidates for your top drivers list.

3. Trends

The "Trends" section requires trends data. This section will not be included if the Trends feature is unavailable in your subscription.

  • Up to two trends from each category, based on score dynamics, are shown:

    • Notable declines

    • Most improved

    • Stable performance

  • Trends are selected from your default group (the one displayed in the Dashboard's Trends section).

4. Campaign Highlights

  • Similar to Trends, this section features one campaign from each category based on score dynamics:

    • Notable decline

    • Most improved

    • Stable performance

5. Starred Responses

  • Responses are starred either automatically via the Automated Feedback Analysis feature (if enabled) or manually by you.

  • The digest includes the latest five responses that were starred.

Get the Most from Your Email Digests

Email Digests are designed to give you a quick yet comprehensive view of the key aspects influencing your business. By regularly reviewing your Digests, you can stay informed and make data-driven decisions to enhance your customer experience and campaign performance.

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