When sending email surveys via Retently, some of them might land in recipients’ junk folders. Below are some best practices to help increase the likelihood that your messages reach the inbox:
Connect and Authenticate Your Own Email Account
Instead of using Retently’s shared domain, make sure to connect and authenticate your own email address.
Sending from your own domain builds trust with email providers and typically improves deliverability.
Personalize the Subject Line and Body
Add variables (e.g., the recipient’s name) to the subject line and message content.
Personalization signals legitimacy and reduces the risk of landing in junk.
Acknowledge Varying Email Filters
Each email provider applies different rules for classifying spam.
Continuously monitor your sending behavior and adjust if you see persistent deliverability issues.
No 100% Guarantee
While these practices greatly reduce the likelihood of being filtered as spam, no method can ensure flawless deliverability.
Keep tracking your survey metrics and adhere to these best practices for ongoing improvements.