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Understanding temporary marketplace email addresses and why you should filter them

Alex Bitca avatar
Written by Alex Bitca
Updated this week

If you sell products on third-party marketplaces such as TikTok Shop or Amazon, you might occasionally notice customer email addresses that look like this:

djxwdxx7wut5cg5pmmm76gaj@scs.tiktokw.us

These are temporary proxy email addresses automatically generated by marketplaces to protect customer privacy. While they allow platforms to forward messages between buyers and sellers, they are not permanent or valid for marketing or survey communication.

To prevent delivery errors and maintain your sender reputation, we recommend adding an audience rule in your Retently survey campaign to filter them out (more on this below).

What Are Marketplace Proxy Emails?

When a customer places an order on a marketplace, the platform may replace their real email with a generated one (for example, ending in @scs.tiktokw.us, @marketplace.amazon.com, etc.).

These proxy addresses are usually:

  • Temporary – they stop working shortly after the order is fulfilled

  • Anonymous – they mask the buyer’s actual address

  • Restricted – contacting them directly can violate marketplace policies

Because of this, emails sent to these addresses often bounce, which negatively impacts your sender score and can distort your campaign analytics.

Optional: Add an Audience Rule

We recommend that you add an extra safeguard by creating an audience rule in your campaign:

Example rule:

This ensures that:

  • You don’t waste survey credits or email sends on invalid addresses

  • Your sender reputation stays healthy by avoiding bounce spikes

  • Your metrics remain accurate, reflecting real customer engagement

Summary

  • Temporary marketplace emails are a common byproduct of privacy policies on sales platforms like TikTok Shop and Amazon.

  • For extra safety, consider adding an audience exclusion rule in your survey campaigns to skip any new or unknown marketplace domains.

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