The Reports page lists every one of your survey campaigns as a widget, each showing that campaign's score, trend and delivery stats at a glance. You can filter the list by metric, survey channel and campaign status, and organise campaigns into folders.
Click any widget to open that campaign's own report. This article covers what you will find there.
The individual campaign report
Everything on this page is scoped to a single campaign, so every score, chart and response belongs only to that campaign.
Filters and actions
Date range: a preset or a custom range. Every widget on the page follows it.
Comparison: pick a period to compare against, and the score widgets show the change.
Attributes: narrow the report to customers matching specific properties, for example a plan, region or segment.
Save filter: store a combination of filters and reuse it later, on your own or shared with your team.
Reset filters: return the page to its default view.
Export as PDF: download the report as it is currently filtered.
The widgets
Score
The campaign's headline score for its metric, with the number of responses behind it and the split between satisfied, neutral and unsatisfied respondents. When a comparison period is selected, it also shows how the score has moved.
Score trend
How the score has evolved over the selected period, so you can see whether the campaign is improving or slipping rather than just where it stands today.
Feedback topics
The topics that come up most in this campaign's comments, split into top positive and top negative. It is the fastest way to see what people are actually praising or complaining about without reading every response. This widget appears on plans that include Topics.
Multiple options responses
If your survey includes multiple choice questions, this widget breaks down how respondents answered them, showing how the answers are distributed across the available options.
Responses by location
Where this campaign's responses came from, and how each location scores. The table lists countries, and switches to states when one country carries most of the responses. Click a country to drill into its states, or View full report to open the Geographic breakdown report. Attribute filters do not apply to this breakdown.
This widget is available to Ecommerce accounts only.
Products with the lowest scores
How this campaign's responses score against the products the respondents bought, lowest first, with the change against the previous period. A product needs at least five responses in the period to appear, and thirty to be ranked with confidence. Use View full report to open the Product experience report.
This widget is available to Ecommerce accounts only.
Delivery stats
How the campaign's surveys performed on the way out: sent, delivered, opened, responded, bounced and opted out, together with the response rate. Use View more for the full delivery breakdown.
Each tile also carries a small comparison pill. The number on the tile is the campaign's all-time figure, and the pill shows how far that figure has moved since the start of your comparison period, so it is not the most recent period measured against the one before it. That period comes from your account's default comparison setting, and the pills are hidden whenever you apply a date range filter.
Additional questions
If your survey asks rating questions beyond the main one, each appears here with its own score and the share of respondents who answered it. This widget only shows when the campaign has additional questions.
Latest feedback
The most recent responses to this campaign, with their scores and comments, so you can move from the numbers to the actual feedback. Open any response to reply, assign it, add a note or tag it.
Good to know
Every widget respects the filters at the top of the page. If a number looks unexpectedly low, check the date range and attributes first.
Widgets that depend on your survey setup, such as multiple options responses and additional questions, only appear when the campaign actually has those questions.