The HubSpot integration gives you the possibility to easily sync all your customers to Retently, along with their properties, and use them to create custom segments. But the real power of the integration lays in the ability to segment your HubSpot audience and assign it to NPS campaigns.

IMPORTANT: The integration allows you to connect only paying HubSpot accounts.

LIMITS: Due to HubSpot's API limitations, we can only display up to 500 HubSpot lists that you can sync to Retently.

Follow the tutorial below to learn how to set up the integration.

On the Integrations page, click on the connect button next to HubSpot.

A pop-up window will ask for your API key from your HubSpot account. Here's where you can find it:

  • In your HubSpot account, click your account name in the top right corner, then click Integrations.

  • In the left sidebar menu, navigate to Integrations > API key.

  • If a key has never been generated for your account, click Generate API key.

  • If you've already generated an API key, click Show key to display your key.

  • With the key displayed, click Copy to copy the key. You can then paste the key to provide it to your developers, or use it in your integrations.

Next, add the key to the pop-up window in Retently and click Next. I a few moment you will be redirected to the integration's main page.

Integration main page

On the main page you will see all your available lists and segments:

  • Main lists;

  • HubSpot segments;

  • Custom segments created in Retently using HubSpot properties.

Each list or segment contains the following elements:

  • Name: You can edit the name of custom segments only;

  • Auto-sync status: By default, all lists have the auto-sync deactivated, but you can easily switch it on from the action menu;

  • Contacts amount: This is the number of contacts the particular list has in HubSpot;

  • Last sync status: If a list or segment was synced at least once, this status will display when it happened;

  • Next sync: If you activate the auto-sync for a list or segment, you will be able to see when the next sync occurs. 

  • Sync report: Once a list or segment is synced, you can access the report by placing your mouse over the (?) tooltip, next to the sync status. The report will show you how many contacts have been imported, updated, or failed to sync;

  • Sync now button: You can import your contacts from HubSpot and update them manually by clicking on the Sync now button;

  • Menu: Clicking on the arrow icon next to the Sync now button will open the Segment menu with an option to activate the auto-sync, which will update your customers automatically. In the menu, you can also access the segment’s settings, or choose to delete a custom segment.

In the menu bar, above the first list on the page, you have the following options:

  • Filters: Filter your segments by categories, such as lists, HubSpot segments, or custom segments. Another filter option is by the sync status, which can be finished, pending, failed, started or scheduled;

  • Sorting: Sort your lists and segments by type, number of contacts, auto-sync status, and the last sync date;

  • Create a new segment button: Create a new custom segment, using properties from HubSpot, and applying additional filters.

In the header of the page you have the following elements:

  • Last sync stats: It displays when the last sync happened, in any list or segment;

  • Refresh data button: Getting hold of lists and segments information, such as the number of contacts in HubSpot, may take some time to load. That’s why Retently caches some data in your account that is being updated automatically once in a while. But you can force this process by clicking on the Refresh data button and have all the information updated with HubSpot;

  • Menu button: By clicking on the arrow icon next to the Refresh data button, you will open the menu, which allows you to access the integration Settings page, and disconnect the integration.

NOTE: The integration will display up to 50 HubSpot lists and up to 50 segments per list. 

Integration Settings page

Here, you can adjust the integration settings, which will apply to all your lists and segments.

  • Export NPS data to HubSpot: Choose what NPS data will be automatically imported to HubSpot and applied to your contacts. That can be the NPS score only, or the score and feedback, or you can choose to skip the NPS data import.

  • Overwrite contact data in HubSpot: Choose what customer data shall be overwritten in HubSpot based on data updates in Retently.

  • Overwrite contact data in Retently: Choose what customer data shall be overwritten in Retently based on data updates in HubSpot.

  • When a customer is deleted in HubSpot: Decide what should Retently do with a customer if deleted in HubSpot.

  • When a customer is unsubscribed in HubSpot: Decide what should Retently do with a customer once unsubscribed from HubSpot messages.

List and Segment settings page

You can access the Settings page from the menu next to each segment’s Sync now button on the main integration page.

The segments Settings page consists of three sections:

1. Map data

Your contacts have a list of properties in HubSpot, such as name, email address, country etc. Retently will map some of these properties automatically, whilst others will have to be mapped manually. 

If you have a property in HubSpot that is not listed in Retently’s default list, for instance: “Signup date”, you can create a custom property and map it to the existing one in HubSpot. 

When creating a custom property, you will be asked to give it a name, and choose its type:

  • Text

  • Number

  • Date (will be formatted in our app as mm/dd/yyyy)

  • Collection (recommended with properties that host multiple values)

Mapping a property means that you select it to be imported to Retently and applied to customers. 

Mapping also helps our system understand what is this property, and how should it be named in your account.

You will be using these properties when creating custom HubSpot segments, or when filtering the audience for your NPS campaigns.

2. Filter data

Once you have mapped customer properties and helped Retently understand what they are, you can create additional filters and decide what contacts will match this segment or list that you are currently configuring. 

For instance, you can add the following filter:

Subscription status -> is -> Free Trial or Country -> is -> USA

If you don’t create additional filters, then all your contacts from this list or segment will be synced with Retently, together with the mapped properties.

3. Segment settings

On this tab, you can decide how duplicates are handled by Retently. We recommend keeping the Update option, which will make sure that your customer data is synced between HubSpot and Retently.

You can also apply a custom tag to your clients so that, at a later stage, to be able to filter your customers or NPS data.

Another option gives you the possibility to decide if a customer that was previously deleted from Retently should be added during the next segment sync or not.

Create a custom segment

To create a custom segment, you have to click on the + Create new segment button on your main integration page. 

A pop-up will ask you to give the segment a name (which you can rename later if needed) and choose what main list should be used as the source of your contacts.

Defining the contacts source is important because each segment is created based on the customers and properties from a specific main list. 

Next, you will be asked to configure the new custom segment, which means to map the properties, create additional filters, and adjust the segment settings. Basically, all the steps that we have covered in the previous chapter, “Lists and segments settings page”.

Syncing a list or segment

You can sync lists and segments, individually, from the main integration page. This can be done automatically, by clicking on the Sync now button, or you can activate the auto-sync option and let Retently sync them automatically, on a regular basis. You can have the auto-sync activated for a specific number of segments, which is proportional to the number of NPS campaigns you can create in your account.

When you try to sync a list for the first time, you will be given two options: to continue the sync with the default properties mapped automatically, or you can choose to map data and select what properties will be imported to Retently (this option is highly recommended).

Match HubSpot audience with NPS campaigns

After you have synced your contacts, you can create an NPS campaign, or access an existing one, and go to the Audience section to choose the customers that will be surveyed in the campaign.

All the data that you have mapped before syncing a list or segment will be available in the properties menu. Next, choose an operator and set a value to establish a filter.

You can also select the “HubSpot segment” property, which will give you the possibility to select one of the segments you have already synced.

You can find more details about the campaign audience segmentation here

Export NPS data

Once the integration is connected, if any of your HubSpot contacts will answer a survey, the score and feedback will be sent to HubSpot and added to the contact's profile. 

The survey data will be hosted in two new properties that will be created automatically in your contacts' profiles:

  • Survey rating;

  • Survey feedback.

If you can't find these two properties on the contact's profile, then you will have to add them to the view. For that, access any contact's profile, and find the "View all properties" button in the left sidebar:

You will be redirected to an inner page where you can choose what properties are visible in profiles. Search for the "Retently survey" category, and click on the "Add to you view" button for each of the two available properties.

From now on, every time a contact will answer your survey, their score and feedback will be displayed in their HubSpot profile as well.

IMPORTANT: In order to have your survey data sent to HubSpot all you have to do is to simply connect the integration. Even if you didn't sync any list or segment yet, the data will be exported automatically. 

If needed, you can deactivate the survey data export from the integration's settings page, which you can access here:

On the integration's settings page, you can choose whether to send back to HubSpot the score and feedback, only the score or deactivate the data export at all.

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