Trends give you the possibility to track and compare the score dynamics of multiple audience segments over time.
The Trends page consists of groups that are limited to a specific survey metric, and each group can contain a list of trends.
For example, you can create a group where you will be tracking the evolution of the scores per department, or account manager, or product that your audience is using, etc. Any audience segment that you have in Retently can be viewed as trends.
A Group helps you categorize trends into a specific topic, or area, that you want to analyze.
For example, if your customers in Retently were assigned an "Account manager" property, and each customer has their own manager listed, then you can create a new group called "Account managers" where you will create a trend per each manager whose performance you would like to analyze.
A trend shows you what is the survey score of a particular survey campaign or segment of your audience and how it changed over time.
For example, you can create a trend to view the performance of all your NPS survey campaigns, or maybe you want to track the score dynamic of all your survey respondents that have a particular role within their company, and that were surveyed in a specific campaign.
In a group, you can view a list with trends which gives you the possibility to analyze the dynamics of a particular trend and also compare them among each other in a general way.
Bot for a more detailed comparison, you can merge and overlay all of the group's trends into a unified graph.