Trends give you the possibility to track and compare the score dynamics of multiple audience segments over time.

The Trends page consists of trends that are limited to a specific survey metric, and each group can contain a list of items.

For example, you can create a trend where you will be tracking the evolution of scores per support agent or product that your audience is using, etc. Any audience segment that you have in Retently can be viewed as a trend item.

A trend helps you categorize trends into a specific topic, or area, that you want to analyze.

For example, if your customers in Retently were assigned an "Account manager" property, and each customer has their own manager listed, then you can create a new trend called "Account managers" where you will create an item per each manager whose performance you would like to analyze.

An item shows you what the survey score of a particular survey campaign or segment of your audience is and how it has changed over time.

For example, you can create an item to view the performance of all your NPS survey campaigns, or maybe you want to track the score dynamic of all your survey respondents that have a particular role within their company, and that were surveyed in a specific campaign.

In a trend, you can view a list of items that gives you the possibility to analyze the dynamics of a particular item and also compare them with each other in a general way.

For a more detailed comparison, you can merge and overlay all of the trend's items into a unified graph.