In Retently, you have two types of tags, Feedback tags, and Contact tags. Contact tags are used to tag a specific contact and will be passed along their feedback and outbox records. Contact tags can adjust your audience rules, segment audiences in Reports, and export the raw data.

Feedback tags mark the keywords of the specific feedback open-ended question(s). They are primarily used to filter through Feedback on the Feedback page and, in combination with the Sentiment, can create the Analytics of the Analytics page.

Each Retently account comes with a pre-determined set of Feedback tags, which you can use or choose to delete.

For SaaS Products, you might want to mention specific features of your product, as well as the general experience of using it.

Below are some examples for the analytics:

If you have already had experience with surveys and noticed certain patterns, feel free to add tags accordingly (e.g. Leaving to Competitor, Attention to Details, Hard to Reach)