A regular in-app campaign runs on a predefined schedule. There are two schedule rules that specify when the first survey will be displayed to a customer in your web app, and the regularity of recurring surveys.

In this tutorial we will cover the details of each schedule rule configuration:

Once you switch ON your regular in-app campaign, the first survey will be displayed to customers that log into your web app in a specific number of days since you have installed the Retently in-app script.

For example, if you have configured to display the first survey in 3 days, then a customer will see the survey only after 3 days have passed since you have added the in-app script in your web application.

The first survey will be displayed only to customers that have never been surveyed before in any campaign. If they have already been surveyed, then you can only send them recurring surveys in this campaign.

NOTE: You can reset the last survey date of your customers. This way, they will match the "Send first survey" rule again. Read more about resetting the last survey date.

The customer will continue receiving regular surveys every specific number of days from the date of the last received survey, which might be the first survey in this campaign, a previous recurring survey in this or any other campaign, or a reminder survey in this campaign.

The customer will not receive any surveys in this campaign (except the first survey, which will be sent only to customers that qualify, as described in the first chapter).